Tuesday, June 09, 2009

Take That, Captain Crunch!!

A woman in California is appealing her suit against General Mills for calling one of their boxed "cereals" "Captain Crunch Berries." The suit was dismissed by a judge back on the fourth of this month, but the woman and her lawyer say they are not giving up yet.

I can't get a link to this story, because I saw it on a video on Yahoo! and the little pop-up window won't let you get the i.p. address.

The basis of the suit is that there are no berries in "Captain Crunch Berries." All it is is baked blobs of berry-shaped, day-glo colored glorp, made mostly of refined white flour mixed with high-fructose corn syrup. You know, childhood obesity and diabetes stuff. Some sources are saying that for years the woman bringing the suit thought they really were berries. Whatever; I guess that's possible.

I'm also guessing judge #1 decided General Mills could call their stuff whatever they want to, whether it bears any relation or not to what's in the box. Besides there being no berries, there's no real cereal in a box of "Captain Crunch Berries cereal either, just a bunch of refined, processed wheat and corn dust. Let's see if judge #2 has any more respect for truth in advertising. An appeal is always like putting the dice back in the box for another throw.

I wish this woman and her lawyer well in their efforts. Thus are a mighty people rendered weak and helpless, by eating whatever garbage they're fed by the God-machine, and feeding an even worse version of the same stuff to their kids.

Strike a blow today for alimentary liberation! You are what you eat!! So don't be a baked blob of berry-shaped, day-glo colored glorp!!! Instead, be two boiled eggs with whole wheat toast and hummus, an orange, a banana, half an avocado, and some pieces of broiled fish.

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