Sen Ted Cruz was hopin to show up on the NY Times Bestseller list this week, but was denied the honor Bcause most of his sales were in the form of "strategic bulk sales."
That means he was kiting his numbers by buying 1,000s of copies of his own book.
New York Times spokesperson Eileen Murphy told Politico, “We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold. This book didn’t meet that standard this week. Our goal is that the list reflect authentic best sellers, so we look at and analyze not just numbers, but patterns of sales for every book.”
Murphy later added more detail, “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”